Saturday, March 21, 2020
My Clothes Essay Example
My Clothes Essay Example My Clothes Essay My Clothes Essay Clothes can tell a lot about a person. As we all know that clothes are very important thing which can describe our personality. In order to describe ourselves we always make sure that our clothes are perfect. The are a lot of examples can tell about someone judging from the clothes he or she wears. Letââ¬â¢s say for example, when you are going to job interview and wear t-shirt with jeans, this would make a bad impression about you. For job interview you should be wearing something formal like a black suit. Take, for instance the colors of clothes. The colors is very important thing because each color have meaning. To be more clear, the black color is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that must have little black dress to the black tie dinner. Also the color white the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. A final example is that in every place or event you must be careful about what you are wearing. For instance, when you want to go to consolation you shouldnââ¬â¢t be wearing something with brightly colors or wearing a lot of jewelry, you can do that things you are going to party or to celebrates with friends. We must be careful to choose the clothes that really represents us and that sometimes or some places have a different type of clothes which you should be wearing. Finally, always make sure that you wear the perfect thing because people will judge you from your clothes.
Thursday, March 5, 2020
12 Ways to Make Money Without a Job
12 Ways to Make Money Without a Job You donââ¬â¢t have a job at present. And, for whatever reason, you donââ¬â¢t want one. But you do need to make some money. Whether youââ¬â¢re out to try and earn $100k income while sitting at your desk,à or just pick up a few dollars to pay the bills when you need to, there are dozens of opportunities for you to make money without a job and bring in some extra bucks. Some of these jobs are web-based, others are merely odd jobs or out-of-the-box strategies, but either way, the internet is your friend. Use it to sell yourself and whatever skill or service you would like to use to generate income. You canââ¬â¢t afford to be squeamish about self-promotion, particularly in the freelance market where income disparities are a reality.If youââ¬â¢re in a situation where youââ¬â¢re looking to make money without a job, and youââ¬â¢re willing to hustle a little more around the edges to compensate for income stability, then the following 12à ideas might be something to co nsider.1. Sell or Rent Your StuffSecondhand, or ââ¬Å"usedâ⬠/â⬠uniqueâ⬠items are all the rage these days. Go through your house or apartment for anything you just donââ¬â¢t need or use anymore and sell it on eBay or Amazon or Gumtree. Then look at your space itself. If you have an extra room, or youââ¬â¢re planning to go on vacation, consider renting out some or all of your space on Airbnb. If you live in a busy city, you could even rent out your parking space.2. Fill Out SurveysIt is actually possible to earn money by filling out online surveys. Compensation will vary, and might not ever be substantial, but lumping a bunch of these jobs together can add up. Start with a platform like MySurvey.net, which pays in gift cards. Look to other platforms if you prefer to be paid in cash.3. Ghost ShopLove shopping and being critical? Trying to find defects and keeping a keen eye out for details? Start applying on MysteryShopping.com if this appeals to you. Your report s after visiting shops, restaurants, hotels, etc. will be used to grade employeesââ¬â¢ performance- and, hopefully, will improve future shoppersââ¬â¢ experiences.4. Publish on KindleYou donââ¬â¢t need to go the traditional publishing route to sell your books and earn money for your writing. Use Amazonââ¬â¢s Kindle platform to self-publish ebooks youââ¬â¢ve written. The skyââ¬â¢s the limit.5. Sell Stock PhotosEver try to use a stock photo and realize you have to pay a (sometimes hefty) fee? Get yourself set up with a site like Shutterstock, load your photos, and get paid when people use them. Itââ¬â¢s possible to make a decent salary this way, even to break six figures!6. Invest (Legally) in PotNow that marijuana is legal in certain states, there are opportunities for you to do a bit of long-game gambling, if youââ¬â¢re so inclined and can afford the risk. Cash in on the craze by investing in marijuana-related stocks.7. Buy BitcoinUse sites like CoinBase and b uy a small amount to start. The biggest gains in Bitcoin may be gone, but you can monitor how your investment grows, then keep your eyes out for the next hottest cryptocurrency and get in on the ground floor.8. Sell BooksUse a site like BookScouter to see what the highest market rate might be for any given book- either your old paperback, or some bargain book you picked up in a used bookstore. Then sell it online for as much of a profit as the market will allow.9. Participate in Mock TrialsLawyers often need to test their cases out to get a sense of how theyââ¬â¢ll go in court. Get paid to be part of a mock jury on sites like eJuryà orà Online Verdict.10. Design ShirtsT-shirt design is, rather surprisingly, a bit of an emerging industry on the internet. Use different sites like Threadless, DesignbyHumans, orà TeeSpringà to make your designs. The company will set you a price and a sales goal, and the company will pay you, depending on how you do and how many shirts you sel l. If you have the chops to drive up sales without alienating all of your friends, this could be a great gig for you.11. Betatest or Review SoftwareEver wonder how companies work out the kinks and bugs in their software? Ever wonder who gets paid for this kind of work? Well, it could be you. Go to SoftwareJudge or Utest or Erli Bird, and get started. You can easily make $10 per hour or more doing what might actually be fun work.12. Donate Your Eggs or SpermThis one isnââ¬â¢t for the faint of heart or health, but it is perhaps one of the most lucrative options. If youââ¬â¢re selected for sperm donation, you can make up to $40 per donation. Eggs are much more complicated (and painful) to harvest, and require a significant physical commitment. But you could make anywhere from $3-$200,000 per donation, depending on your location and the quality of your eggs.
Monday, February 17, 2020
Philosophy Essay Example | Topics and Well Written Essays - 1250 words - 4
Philosophy - Essay Example For this argument to proceed Aquinasââ¬â¢s idea is that human beings have to think of something as an effects of God and in the fourth way of argument, this thing is the best effect of God The understanding of the Aquinasââ¬â¢s arguments for the existence of god therefore begins with the analysis of his gradation criteria. He talks about good, better, and best. He finds some things to be ââ¬Å"betterâ⬠, true, and noble while others are less good, true or noble respectively (Elders, 114). In this way of argument, it is difficult to integrate his arguments especially when it comes to this kind of comparison. Many philosophers and researchers have questioned his arguments asking questions. For example if comparing two or more things, then you say that A is better than B, is Aquinas trying to assert that there is something better compared to the two and many others whose perfection cannot be challenged? This forms the basis for criticisms of the Aquinas fourth argument. The c hallenge here is to prove that there is actually something that is perfect beyond improvement. However as observed by Soccio (228), it would be misleading to argue that given a number of things with different degrees of goodness, there is one among those things that would not be possible to make any changes with regard to improving it. In other words, he asserts that there is no point believing Aquinasââ¬â¢s idea that there is something perfect beyond improvement. It therefore forms the weaker point of the Aquinas arguments since he believes that if we have to group different things together, yes we will have some of the best things, however, it would still be possible to improve that thing with regard to the degree of goodness. It is also possible to improve better to become better than the best. Another critic of Aquinasââ¬â¢s fourth way of argument is that he describes God in a sequence of being best among a group but denies later in the proceeding metaphors that he cannot group him in a group of the same kinds. In the next lines, he states that he does not think of God as the best or a group of things that can be graded together with respect to intelligent (Soccio, 230). The question therefore is; how can you compare things as good, better and best or truer, nobler, etc if in the first place you canââ¬â¢t group them together or they are not similar? In this way, it does not explain or describe the truth about the existence of God in this fourth way of argument because it is not clear. While Aquinas describes the effects, it is also important to note that we can only compare things with similar characteristics but God has no characteristics similar to any as he explains. However other philosophers have argued that this use of parallel texts is not misleading but it is misinterpreted by the individualââ¬â¢s readers of the Aquinas texts. According to Wippel (469), the perfections mentioned by the Aquinas are the transcendental perfections. In this context the interpretation of things like the ââ¬Å"moreâ⬠or less do not necessarily mean that the arguments are based on the things that are perceived by the senses and known by the intellect. In this point of view, the true of the text does not refer to the logical truth of intellect but to the ontological truth of things. With this regard, it is
Monday, February 3, 2020
Computer Networks Essay Example | Topics and Well Written Essays - 2250 words
Computer Networks - Essay Example The larger firms have their own computers connected in the topology suiting best to their requirements. They choose for themselves from the different options available like bus, ring, star, mesh and the like. The protocols used for the data transfer stays to be the same. We take the example of the call center, as they require a large number of computers for providing online support to a large number of people utilizing the services provided by the firm. The protocols used for the data transfer are standard and are generated utilizing the international standards for communication languages. The call center backbone should be strong enough so as to meet the pressing requirements of online support to millions of users staying far and wide and utilizing the services of the organizations. The critical issue in the call center stays to be that the information and the calls need to be routed to the lines which are free at that very moment and these lines should be relieved back to the pool when they are no more used. Next, the information needs to be collected in the central database so as to store the information and personal details about the scheme offered to the clients and their personal information too. The financial system at the back needs to be connected to the front end Customer relationship and maintenance software package, so that the information updated by the CRM department directly gets recorded in the back end ERP system. This saves a considerable amount of time and effort by eradicating the factor for double data entry in both the front end and the back end. For this the cutting edge technology is utilized to develop new softwares and other data integration and migration utilities which connect both the financial system as well as the front end CRM. Next important factor is to maintain the connectivity of the database with the financial system, so as to maintain the records in the system and all the information in a systematic format following the specific schema. The topology preferred for the call center is the bus topology wherein several computers need to be bifurcated in the form of branches from the central bus which is stronger enough to provide the connectivity to a wide number of computers. The chief advantage of the bus topology stays to be that the network is never disconnected even if a single computer is not upright in the channel i.e. it doesn't affect the connectivity of the other computers connected together in the firm. [Computer Networks] The connection stays to be the same for the complete network of the organization as well as the subnet of it. All the smaller subnets are connected with each other via an instrument called a router which routes the call to the desired departments within the organization. These routers and the gateways are the interconnecting devices which can be either active or passive depending on the amount of the power they consume. This connecting device helps in connecting and forming a bigger network. The whole network is protected with the firewalls so as to maintain the security and integrity of the system. The protocols for the network stay to be the same whether it is a small firm or a large wide area network. The protocol used for the call ce
Sunday, January 26, 2020
Development of Reality TV Genre
Development of Reality TV Genre How are reality TV shows constructed and how do they challenge ideas about the television audience? Everyone has to have come across a reality television show, at least once while watching television, since the genre has become one of the most popular genres of television programming in our contemporary society and keeps on becoming more and more enjoyed by people worldwide. Ever since this, considerably new, television genre has appeared a lot of changes in the ways of entertainment, television programme constructions and audience studies have been noticed. That is why several studies have been contacted around the genre, in order to better identify and explain it, in relation to the audience and other media theories. The views around it between scholars though, are divided, between the ones who support the genre and ââ¬Ëothers who consider it to be voyeuristic, cheap, sensational televisionââ¬â¢ (Hill, 2005). Regardless of the two opinions, the reality genre becoming one of the most discussed subjects in media studies is a fact and in this essay I will try, based on several academicsââ¬â¢ research, to identify what the reality genre is, how it was developed through the years, from what programmes it has originated, which subgenres it has produced and how those subgenres influence the television programme production today and finally, how the reality genreââ¬â¢s concepts challenge several ideas about the audience reception, taking into consideration the latterââ¬â¢s point of view. It is undeniable that television has a big impact on the ways people spend their free time and each genre of television programmes has its own impact on audiences and society, with probably the reality genre being the most controversial one. Due to several studies around and different opinions about the genre there is no specific definition about it. It is generally thought to be the genre which documents unscripted, real-life situations of ordinary people (Hill, 2005). The genre is more focused on drama and entertainment contexts rather than simply educating the audience, since it usually encompasses unscripted dramas, games, tasks and just about any competitions that make it more fun to watch. Reality television genre first appeared during the 1950ââ¬â¢s as a new form of factual television and social record for post-war observers, based on Allen Fundââ¬â¢s work in 1947, which was a reality television series called Candid Camera focused on hidden cameras that filmed ordinary people facing unusual situations (similar to the latter Just for Laughs: Gags). Even though some people viewed this technique as an invasion of privacy, others viewed it as a ââ¬Ëvaluable educational visual recordââ¬â¢ (Murray and Ouellette, 2004) and thus the genre continued to develop. The growth of tabloid journalism, documentary television and popular entertainment during the 1980s, influenced the reality genre even more, resulting in new hybrid programming, developing reality television as we know it today (Hill, 2005). Studies around reality television have become an important concept in media research, since the ways in which the genre works influence new types of audience gratifications, as well as media effects, due to the way they are constructed. Usually, reality television shows are directed by segment producers or story editors, who assemble storyboards and shooting scripts to make the shows happen. Since these people are not acknowledged by the Writers Guild of America as normal writers, they cost less than what a drama writer would cost (Hill, 2005). Additionally, since no actors or sets are required for reality shows to be made, the cost of production is much cheaper than the majority of other television genres, which explains why they are so famous and massively produced. In order for a reality show to be produced and eventually successful though, certain aspects need to be taken into consideration. People tend to get easily bored of a television programme and can easily switch off their television or change to another channel. In order to keep them interested, reality shows need to have highly marketable concepts and subjects to gain their audienceââ¬â¢s attention. Catchy titles that provoke conversations and smart catch-phrases, which tell you exactly what to expect to watch but at the same time intrigue your curiosity and imagination, are usual characteristics of such shows. Reality television shows also need to provide exactly what their name suggests, ââ¬Ërealityââ¬â¢. Focusing more on storylines containing elements of competition, potential for conflict, tasks, winning prizes, reality show producers aim to capture real-life situations about ordinary people, exactly how they happen in front of the camera. Usually, in every reality show there is a host who or a voiceover that explains to the audience what is going on, who they are watching and what they will be doing during the show. In order to convince the audience that what they are watching is real and unscripted, they attempt to stimulate real life situations and reactions from the people who participate in the shows and by surveillance with cameras, they make the private life visible to everyone. The idea of non-actors or professionals participating in each show and the non-scripted presentation of events make reality programmes an unpredictable source of entertainment for the audience and the idea is enhanced by the fact that people feel like they are active participants in these situations, removing them somehow from being a passive audience. One of our eraââ¬â¢s most popular reality show has been the singing competition series Idols (also known as Superstar), which first aired in the UK in 2001. Equipped with all the basic reality show elements, such as mass auditioning of ordinary, non-famous people, audience participation with people voting their favourite artists from home, unscripted dialogs and reactions by the participants, as well as the judging panel, live per formances, backstage drama and marketable concepts, the show has come across huge success worldwide. The main purpose of the programme is to discover the ââ¬Ëidolââ¬â¢ in each of its series, with that idol being the most talented singer who competes in the show. Auditions are held and the judges choose the participants, who eventually compete with each other during live performances and the winner is announced after only two singers are left in the show and the one with the most votes, from the audience and the judges, wins a money prize and a recording contract. Even though the reality formats share some common elements, the genre in general is made up of various diverse and distinctive subgenres that resulted from the mixture and hybridization of other prior, original programmes and it is this hybridization of successful genres that gives reality television its strong market values. Influenced by genres such as soap opera, documentary, sports or competition shows, reality genre is a very broad category and therefore it is quite hard to understand reality television ââ¬Ëwithout considering its place within the context of other types of audio-visual documentationââ¬â¢ (Hill, 2005). As a result, there are several subgenres of reality television programmes such as, docu-dramas, game shows, dating-based competitions, self-improvement /makeover shows, hidden camera shows or talk shows. Docu-soaps or ââ¬Ëfly-on-the-wallââ¬â¢ documentaries are the combination of the traditional observational documentary television with soap opera and they create a fictional setting to represent a series of events, with cameras set up to follow unscripted situations as they happen. The film crew is not seen or acknowledged by the reality stars and contrawise to traditional documentaries, which are often limited to one episode, docu-soaps span as a series of episodes, edited and scripted to follow normal peopleââ¬â¢s lives. A British example of a docu-soap, is the ââ¬Ëfly-on-the-wallââ¬â¢ documentary series called Airport, which was aired between 1996 and 2008, based at the London Heathrow Airport. The series followed the daily activities of passengers and staff of the airport. The dramatic behind the scenes plot and some memorable recurring characters, gave the show its docu-soaps feel. Make over shows such as Extreme Makeover, feature real people who present their own situations and life stories to explain why they are in need of a self-transformation. Extreme Makeover aired between 2002 and 2007 in the USA, with people volunteering to receive complete makeovers, including plastic surgery, exercise programmes, hairdressing and wardrobe renovation by beauty ââ¬Ëexpertsââ¬â¢. Screened in three major parts; before, during and after the makeover shows like that focus on beauty and outer appearance in order to enhance peopleââ¬â¢s self-esteem. Also, the elements of surprise by the family members, who cannot see their relative until the end of their transformation, enhance the audienceââ¬â¢s curiosity and excitement. Another successful reality television subgenre is the talk show genre, with programmes such as The Oprah Winfrey Show or Dr. Phill. Shows like that feature a host who interviews guests or discusses a chosen topic using the studio as a platform to inspire, educate or entertain the audience, usually offering people, who watch fro m their homes, the chance to call and express their opinions about the topics discussed live. Probably though, the most popular subgenre of reality programmes is the game show genre, with shows such as Survivor and Big Brother, which have had huge success worldwide over the years. With Survivor featuring isolated contestants in the wildness who compete against each other for money and other prizes and Big Brother, featuring a group of people known as ââ¬Ëhousematesââ¬â¢, living together in a specially constructed house, isolated from the outside world and competing with each other, facing weekly evictions in order to win a cash prize, both shows are based on competition and elimination concepts. Each episode of each show has the contestants faced against certain tasks, building up suspense and ensuring that the audience will watch until the very end to see the final result. With the participants being under 24 hour surveillance and all their actions observed, the audience can relate to them and decide who they like and who they do not. Generally, reality television is one of the most popular television genres and with all its subgenres falls under the category of factual television, which documents non-fiction television programming and actual real life events. The fact that reality shows create a mixture of information and entertainment concepts for their audience is generally known as infotainment and is also another factor of the genreââ¬â¢s worldwide success (Hill, 2005). Apart from the ways reality television works though, it is also important to identify its success taking into consideration the audienceââ¬â¢s point of view and how this genre challenges specific ideas about it. In the past, television asked only that people would sit back and relax, as scripted dramas, sitcoms or documentaries supplied passive entertainment and education. Reality television on the other hand, offers audience participation and shortens the distance between television celebrities and viewers. It is no wonder then that ââ¬Ëone of the reasons the reality genre has been so powerful in the television market, is that it appeals to younger adults in particularââ¬â¢ (Hill, 2005). The reason is that people enjoy watching the elements of drama and competition of reality shows, since they can easily get attached to some of the characters, relate to them and feel part of their actions. They like to know what goes on behind closed doors, they find it intriguing and reali ty shows give them the chance to satisfy their curiosity. Also, reality shows reflect a freedom of speech that was not there before, since people can now comment about what they do and do not like about a show or a character and also change the outcome of a show with their votes. But no matter how much viewers enjoy the various reality formats, they are also distrustful of the authenticity, precisely because they know that the peopleââ¬â¢s stories are presented to them in an entertaining manner, and because of that they are sceptical about how staged and scripted those stories are. There have also been several critiques and arguments about the reality genre and most of them are focused around the ââ¬Ërealityââ¬â¢ of it, since the ways in which these shows reflect reality are questionable. The detractors of the genre claim that the reality of it is inaccurate, since the dialogs or situations presented are staged and scripted by the producers, or even the choosing of the participants in each show is done specifically, in order for certain participants to have high chances of engaging into conflict with each other. Also, producers can attempt to stimulate several events to present them as real, with various formats or editing techniques, which can create different degrees of ââ¬Ërealityââ¬â¢ (Hill, 2005). For example, the way particular environments, related to each show, are unreal, because of how they are specifically constructed by the producers for the needs of the show or how the day by day activities, tasks or competitions that participants face are also controlled by the production team (e.g. the large house of Big Brother, or the tasks of the Survivor participants). Other critiques focus around how certain shows, like The X-Factor: Auditions for example, depend on humiliating and exploiting participants that might not be as talented or suitable to be on television, in order to increase the ratings of the show, or depend on the showââ¬â¢s voyeuristic elements, such as performances of intimate elements in public, in order to satisfy some viewersââ¬â¢ needs to observe other peopleââ¬â¢s lives (Bagdasarov et al. 2010). Also, some shows rely on stereotypes along with humiliation of participants, resulting to more criticism about them. A famous incident of people judging someone on their appearance instead of their talent is Susan Boyleââ¬â¢s audition (YouTube) for the reality programme Britainââ¬â¢s Got Talent in 2009. By the time she had set food on the stage, the audience, as well as the judges, were expecting her to have no talent and make a fool of herself, because of her modest introduction on the stage and her age. But after she started singing and proved to be extremely talented, everyone was applauding in shock. Stereotyping is a usual element of reality shows and many people criticize the genre for having a negative cultural impact, since such notions and ideas are easily spread and absorbed by society, especially if they come from the most popular television shows. Additionally, based on Blumler and Katzââ¬â¢s (1974) uses and gratifications approach, the audience is active and able to select the media content that, based on their gratifications, will satisfy their needs. Therefore, their viewing motives can help the television programme producers predict activity (Godlewski and Perse, 2010). Also, reality television seems to fulfil the alleged, by the uses and gratifications approach, audience needs, which are surveillance, personal relationships, personal identity and escapism. That way they provide a type of show suitable for everyoneââ¬â¢s taste. Based on the aforementioned research though, how real can reality television formats be considered and what does the genreââ¬â¢s huge success show about how the audience responds to it? If people enjoy watching reality television programmes then they are also aware of how they can be edited to appear real and authentic to them, when in fact they are not. They are able to identify what they perceive to be good and bad programming and they are not usually watching reality shows to educate themselves about several subjects or understand more about the world. On the contrary, people watch reality shows to entertain themselves, to relax after a tiring day, to laugh and to feel intrigued and excited. They know that the more ââ¬Ërealââ¬â¢ and entertaining a show appears to them, the less real and authentic they believe it to be (Hill, 2005), therefore they observe the participants of these shows in order to witness how people handle awkward situations and social dilemmas in front o f cameras. All things considered, it is undeniable that the reality television genre is still one of the most popular genres today and even if audiences are aware of the genreââ¬â¢s illusion of reality, it still has a big appeal on them because it amuses them and because of its entertaining and relaxing concepts. For a short period of time, people can feel like a part of the show, a little closer to being the celebrities and the stars of television. Therefore, scripted or not, real or not, the reality genre will continue to be successful and as television programmes continue to develop and allow more interaction between the programmes and their audiences, it is very important that research around the interactive forms of reality television, which encourage increased audience activity, continue to be contacted. BIBLIOGRAPHY Godlewski, Lisa R., and Elizabeth M. Perse. Audience Activity And Reality Television: Identification, Online Activity, And Satisfaction. Communication Quarterly 58.2 (1976): 148-169. Hall, Alice. Viewers Perceptions Of Reality Programs. Communication Quarterly 54.2 (1976): 191-211. Hill, Annette. Reality TV: Audiences And Popular Factual Television. London: Routledge, 2005. Murray, Susan, and Laurie Ouellette. Reality TV. New York: New York University Press, 2004. YouTube,. Susan Boyle Audition HD FULL. N.p., 2015. Web. 08 May 2015.
Saturday, January 18, 2020
Product Life Cycle Essay
Definition: Products come and go. A companyââ¬â¢s challenge is to hold on to its customers longer than it holds on to its products. It needs to watch the market life cycle and the customer life cycle more than the product life cycle. Someone at Ford realized this: ââ¬Å"If weââ¬â¢re not customer driven, our cars wonââ¬â¢t be either.â⬠One selects marketing tools that are appropriate to the stage of the productââ¬â¢s life cycle. For example, advertising and publicity will produce the biggest payoff in the introduction stage of a product; their job is to build consumer awareness and interest. Sales promotions and personal selling grow more important during a productââ¬â¢s maturity stage. Personal selling can strengthen customersââ¬â¢ comprehension of your productââ¬â¢s advantages and their conviction that the offering is worthwhile. Product Development and Life-Cycle Strategies: In the face of changing customer needs, technologies and competition, product innovation or the development of new products has become vital to a companyââ¬â¢s survival. Introducing new products, however, is not sufficient. The firm must also know how to manage the new product as it goes through its life cycle: that is, from its birth, through growth and maturity, to eventual demise as newer products come along that better serve consumer needs. This product life cycle presents two principal challenges. First, because all products eventually decline, the firm must find new products to replace ageing ones (the problem of new-product development). Second, the firm must understand how its products age and adapt its marketing strategies as products pass through life-cycle stages (the problem of product life-cycle, strategiesââ¬â¢). We therefore look initially at the problem of finding and developing new products, and then at the challenge of managing them successfully over their life cycles. Innovation and New-Product Development: Given the rapid changes in taste, technology and competition, a company cannot rely solely on its existing products to sustain growth or to maintainà profitability. The firm can hope to maintain market and profit performance only by continuous product innovation. Product innovation encompasses a variety of product development activities ââ¬â product improvement, development of entirely new ones, and extensions that increase the range or number of lines of product the firm can offer. Product innovations are not to be confused with inventions. The latter are a new technology or product which may or may not deliver benefits to customers. An innovation is defined as an idea, product or piece of technology that has been developed and marketed to customers ââ¬Ëwho perceive it as novel or new. We may call it a process of identifying, creating and delivering new-product values or benefits that were not offered before in the marketplace. In this chapter we look specifically at new products as opposed to value creation through marketing actions (such as product/brand repositioning, segmentation of current markets). We also need to distinguish between obtaining new products through acquisition ââ¬â by buying a whole company, a patent or a licence to produce someone elseââ¬â¢s product ââ¬â and through new-product development in the companyââ¬â¢s own research and development department. As the costs of developing and introducing major new products have climbed, many large companies have decided to acquire existing brands rather than to create new ones. Other firms have saved money by copying competitorsââ¬â¢ brands or by reviving old brands. These routes can contribute to a firmââ¬â¢s growth and have both advantages and limitations. In this chapter, we are mainly concerned with how businesses create and market new products. By new products we mean original products, product improvements, pnxhict modifications and new brands that the firm develops through its own research and development efforts. Risks and Returns Jri Innovation Innovation can be very risky for a number of reasons: 1. New-product development is an expensive affair ââ¬â it cost Tate & Lyle around à £150 million to develop a new sugar substitute; pharmaceutical firms spend an average of .à £100-50 million to develop a new drug; while developing a super-jumbo project could cost billions. 2. New-product development takes time. Although companies can dramatically shorten their development time, in many industries, such asà Pharmaceuticals, biotechnology, aerospace and food, new-product development cycles can be as long as 10-15 years. The uncertainty and unpredictability of market environments further raise the risks of commercialization. Roots had to withdraw Manoplex, a heart drug, less than a year after its launch in the United Kingdom, after a trial on 3,000 patients in the United States and Scandinavia suggested an adverse effect on patient survival. The pharmaeeudeals division lost about à £200 million on the drug, which cost nearly à £100 million to develop over a period of 12 years, and about S20 million was spent on promoting and marketing it. 3. Unexpected delays in development are also a problem. History is littered with grand pioneering engineering projects which have failed to satisfy the original expectations of bankers, investors and politicians. The Seikan rail tunnel, connecting the island of Hokkaido to mainland Japan, was completed 14 years late and billions of pounds over budget; the S10 billion cost of the Channel tunnel, which opened on 6 May ] 994, a year later than originally planned, is more than double the à £4,8 billion forecast in 1987. 4. The new-product success record is not encouraging either. New products continue to fail at a disturbing rate. One recent study estimated that new consumer packaged goods (consisting mostly of line extensions) fail at a rate of 80 per cent. The same high failure rate appears to afflict new financial products and services, such as credit cards, insurance plans and brokerage services. Another study found that about 33 per cent of new industrial products fail at launch. Despite the risks, firms that learn to innovate well become less vulnerable to attacks by new entrants which discover new ways of delivering added values, benefits and solutions to customersââ¬â¢ problems.
Friday, January 10, 2020
Unanswered Concerns on Essay Research Help
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